Question 1

Where are you in the project?

This helps us understand whether you're trying to understand a problem, test a solution, or improve something that's already live. The stage you're at changes which method will be most useful.

We're just starting out; exploring our users and their needsYou don't yet have a clear problem defined or solution in mindWe're designing or building something and want to test itYou have a direction or prototype and need to validate it before or after launchWe have a live product; we're improving or tracking performanceSomething exists and you want to make it better or measure how it's doing

Which Test Is Best

Where are you in the project?

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